What IoT and Smart Home Device Makers Need to Know to Connect Their Devices to the Web
February 4, 2016
Worldwide, thousands of technology companies are viewing theInternet of Things (IoT)和智能家居作为他们的产品和利润的圣杯。大多数行业分析师和领导者都预测数亿个房屋将需要这些新技术。
但是，在设备制造商开始设计和开发新的解决方案之前，他们需要了解这个市场正在迅速变化和发展，特别是在看智能家园和消费电子市场时。这是制造商需要了解的移动目标。
First off, the IoT — especially for the smart home — is not about things, but instead is about服务that will make consumers' lives more comfortable, more secure and more efficient. Energy control, security, improving the efficiency of daily life, etc.
Unfortunately, the label of the IoT with the word "things" puts many people on the wrong path of thinking.
Things are the necessary enablers, but the complete solution includes data analytics, smart phone apps and billing/support systems as well. An entire ecosystem is at play, in which things play a (minor) role.
Also, many people confuse IoT "things" with connected devices. It is not enough to just web connect a device. It needs to be able to speak to other devices and systems in the home, as well as become smart, to utilize web intelligence so that it is more than just a remotely operated sensor or actuator.
If a manufacturer wants to be successful in the new and highly competitive IoT market, it needs to understand two important concepts:
- 物联网和智能家庭不是推动产品（“东西”）出门，but it is aboutreinventing products into services。物联网商业模式是关于重复的服务和经常性收入流，而不是（仅限）在结账寄存器处支付产品。
- Customers are buying solutions for problems, real or perceived.他们看起来非常特别的东西"security," "energy control," "assisted living," etc. And they want to be able to monitor and control these different solutions from the same place — a single dashboard. They don't want to have to use a variety of different apps with different user interfaces (UI) to manage their homes and their family's life.
制造商和服务提供商需要共同努力，将所有不同的家用设备和服务带在一个常见的UI的单个伞下。单个应用程序（a聪明的家Butler）将让家庭成员了解他们家中发生的事情，并使他们能够管理它，如果不是为他们管理它。
The smart home is a wonderful concept, but concepts alone do not solve immediate customer needs. For example, no one is looking for a refrigerator that can talk with the toaster — but if these kinds of kitchen appliances can help make the home shopping task simpler, if the connected appliances can make it easier to schedule and prepare meals, then maybe this really is an effective solution that people are interested in. Device makers need to be very precise in what problem they are solving for their customer, and evolve away from simply marketing the "concept" of connected devices.
结束游戏是连接的解决方案，使我们的生活更容易，更安全，更高效。设备制造商和服务提供商需要查看大图片，而不仅仅是组件和各个机器和设备。
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